Business Listening Quiz (Public Relations)

  • 投稿カテゴリー:Business

Stern Women in Business Conference 2019: Annie Edwards

00:06 – My name is Annie Edwards and I am the Global HR Director for DMGT, which is the Daily Mail. Some people might know it from the Mail Online or Daily Mail but it’s a media and tech portfolio of businesses and my job is to be the Group HR Director. I also spent eight years prior to that at one of the companies owned by DMGT as their Group HR Director and General Counsel.

00:35

The best, this is tough, because you get a lot of career advise along the way but the best career advise I ever received, I actually received it from my mother, who and I’ve heard it again and again from other people, but it is to do what you love. And I know that sounds trite, but what she said to me, which is what I think really resonated was, is if you don’t do what you love, the person next to you is doing what they love.

01:00

And you’ll never be as good as you can be than if you do what you love and I, I give that advise to people in my role in HR all the time because then you can really excel if you’re doing what you love to do. The most effective traits that a leader can have and I’ve worked with some excellent leaders, I would say first and foremost, is knowledge of the business.You know, you don’t have to have it coming into the role, but the leader needs to take the time to understand the business because only then can the leader have sort of genuineness in the way that they lead the company if they understand what’s going on the business.

01:41

Second I would say is decisiveness. At the end of the day, somebody does have to make a decision and the best leaders I’ve worked for do that and then we get to move on. And the third piece for me has been to be genuine but to also be caring. I think in one of the talks earlier someone said be nice.

02:01

I would say be caring, bring a little bit of sense of humor to your job, don’t take yourself too seriously because you need to be able to connect with people, people want to connect with you and at the end of the day, people wanna have a nice day at work. Sure, I think there’s strategies that probably now, it’s only in retrospect that I could suggest these to someone that I sort of experienced through my career of strategies that I would suggest for women who are looking for leadership roles.

02:32

One is to really understand that everyone in the room has self-doubt. Everyone at the table has self-doubt and so never assume that you are not prepared for that role. So raise your hand, sign up, express your interest, give it a try and the worst thing that can happen is someone can say “No, you’re not ready for that role yet.” But when it comes around and they need someone for that role again, they’ll remember, you know she raised her hand.

03:00

She’s interested in doing this. So, so sign up, show up. Another strategy is to make sure that along the way you network. Your networks can be hugely helpful and you can help them and they can help you, but those are usually the people who are sitting at the table when they’re trying to figure out who that next product leader should be or who should be the next CTO. Those are the folks who usually will say “you know what, “I’ve worked with June and I know how she works. “And she could do this role.”

03:29

So make sure that you speak up and you show up and maintain that network. It’s extremely important.

What is Public Relations? Video by Sketch-22 Illustrated Media

00:01
As experts in public relations, we believe in successful and two-way communication which brings your brand into focus with the key audiences and contributes to brand experience as well as better perception. Professional and proactive communication with the media is an important segment of PR. The media are your messengers as well as messengers of your customers and an irreplaceable channel for your key messages. We build high quality relationships with key institutions, communities and associations led by the common goals of the brand and the community.
Successful cooperation with influences is of great importance when positioning a brand and creating the image. Praise from a person the customers trust goes a long way, we communicate key brand messages to customers listen to their needs and build trust. Customer trust is the  pinnacle of all our PR efforts. Quality internal communication conveys key brand values and messages to all employees. Employees are key  ambassadors of your brand. Public relations in crisis is a first step to restoring the trust of your customers. Timely and strategically planned communication is our proven formula. Creative events are the largest platform for all our magic. In event management, we’re very demanding and leave nothing to chance but once we put all the pieces together our playfulness comes to life. Our events are the most direct way for your key public’s to experience the unique world of your brand. Excellent two-way communication on social networks enables the brand to receive direct feedback from its customers. Together we are building an online community around the brand that is significant for its growth. Finally the greatest benefit of your brand will be connecting the listed communication services in a comprehensive finely tuned mechanism integrated communications and we in abracadabra make it work like magic. Together with abracadabra Serbia and ping-pong digital agency, we support you in positioning and growing your brand both in the region and beyond.

What Skills Are Needed to Work in PR? | Public Relations

00:04 There’s a certain type of person that I know is going to be a great publicist.
00:08 There are certain innate skills in someone that I think a publicist needs, and basically being social, being an innovative thinker, and loving and having a very vibrant social life.
00:23 You need to be organized, but outgoing, not afraid to go up to that person in the party and introduce yourself.
00:31 You need to not be afraid to talk about your client, and you’re always pitching.
00:38 A publicist, you’re never off.
00:41 So, the skills you need are just someone who is innovative, outgoing, and loves pop culture.
00:52 Like I’ve said before, you need to have your finger on the pulse of everything sexy, hot and what is now, what is going on now.
00:59 So I know you’re going to be a good publicist if you know every magazine out there, the sections in the magazine.
01:07 You know what’s going on right now in the news.
01:11 To sum it up, to be a good publicist is you’re outgoing, you’re popular, you’re social, you have a head for business and you have your finger on the pulse of everything hot, hip, and news-worthy.

How to Start a PR Firm with Cheryl Snapp Conner (Episode #1)

00:06 – All right, so today, we are with Cheryl Snapp Conner.
00:09 She’s the founder of SnappConner PR,
00:11 and in today’s episode, you want to focus on
00:14 what it took to start your business,
00:16 and how has being an entrepreneur changed your life?
00:19 – I actually love being an entrepreneur.
00:21 I was the last person to ever aspire to that opportunity.
00:26 But, things happened that made it more attractive.
00:31 They were so political.
00:33 Such issues that I decided it was better off to just work on my own.
00:38 Which I truly was, but I learned hard lessons that way.
00:41 My first hard lesson was that the CFO of the company I had worked for said,
00:45 “We can’t let people figure out
00:47 “they’re better off contracting to us.”
00:49 Sat on my invoices for three months.
00:52 So, that was a lesson.
00:53 Thankfully, during that 90-day period,
00:55 I had one other gig that was an article a month out of Lincoln, Nebraska.
01:00 That paid my babysitter, at least.
01:02 So, I did get that caught up, but I learned a lesson real early.
01:05 Don’t depend too much on any one big account for your business.
01:10 Later on, in the agency realm, I never aspired to be a CEO, but twice have been through business partnerships, where the other partner ultimately wanted to become CEO and be my agent.
01:22 And that was not an appealing offer.
01:24 The first time it happened, I went out on my own and it was much better.
01:29 So, I did that.
01:38 That was the foundation of SnappConner PR, which is the first business.
01:41 Now, ten years old, next week.
01:44 – Congrats, happy birthday. – I know!
01:45 Happy birthday for that. – How are you gonna celebrate?
01:47 – We’re going to have a party, we think.
01:49 But not at–
01:50 Ironically the launch date was April 1st, 2007.
01:55 – [Jon] Congrats.
01:56 – What an interesting day to launch a business on?
01:58 But, it’s been good fortune.
02:07 not because of my experience as a leader or a CEO.
02:11 So, that’s been a different learning experience.
02:14 I wish I’d been a faster learner in some ways,
02:16 but at least we now seem to be having it down.
02:19 – But, you’ve made it.
02:20 What made you decide to start a PR firm
02:22 as opposed to another type of business?
02:25 Was it just that you had contracts that just grew,
02:28 and as you filled those,
02:29 the business just continued to grow?
02:30 – The opportunity was there.
02:37 So, when I went to Novell,
02:39 within 90 days of entering Novell–
02:42 That was the first tech company I worked for.
02:44 I entered as a writer and within 90 days had been made manager of the PR department, which is something that would probably never happen again.
02:53 I had a minor in English.
02:54 That was my degree background that took me there.
02:57 So, that was a good experience.
02:59 It went through four acquisitions and an IPO.
03:02 – Wow, congrats. – But, my life was not my own.
03:05 It felt like decades even though it had only been,
03:07 in actuality, a few years.
03:09 So, I thought I need to control my own background.
03:12 You could probably relate to this, Jon.
03:14 I’m sure that entrepreneurs are the only people who will work 80 hours a week to avoid a 40-hour workweek.
03:21 So, I went home, got rid of the corporate politics, but had plenty of bosses: every client.
03:28 So, when I went out on my own, Novell was a big deal.
03:31 So, people would get excited.
03:34 The director of PR for Novell is available.
03:36 She has her own company.
03:37 All right, I’m going there.
03:39 Well, that was a real learning experience
03:41 because Novell was an industry leader.
03:44 It was a matter of managing the press that was going to happen with or without us.
03:48 All of these start up companies in this ecosystem, completely different challenge, getting anyone to notice them or even care.
03:59 That you can’t just go somewhere and say,
04:01 okay, the press conference is two o’clock.
04:03 Be there, or here’s your appointment, go there.
04:09 And it was effective, and I found out later
04:11 I certainly didn’t invent it.
04:12 A lot of people thought of that, too.
04:13 – How did you come up with the idea for that?
04:15 – I realized that I couldn’t reliably get the reporters to come anywhere–
04:21 We weren’t Novell.
04:21 We just couldn’t dictate it in that way.
04:24 So, getting to the reporters, where they were, made more sense.
04:27 – Got it, so to summarize, basically what happened was
04:30 you used to work for a large corporation, Novell.
04:32 You decided that you didn’t like the internal politics
04:35 and you wanted to be able to be on your own.
04:40 you now have your own company and you’re the CEO,
04:42 and you’ve got the flexibility.
04:44 You may work more hours, but for you it’s more rewarding to be the master of your own ship than to work for someone else. – Very much so.
04:51 This is actually the fourth agency that I’ve had, although the first and only that I’ve been 100% leader and owner of.
04:59 – Okay, well congrats!
05:00 Perfect, thank you so much,
05:04 so tune back in then.
05:05 Thanks, Cheryl.
05:06 – Thanks.