No.1 4 MIXED QUESTIONS = 20 points
1. Can you rephrase these terms using business english?
2.Place these in order from shortest to longest = aeon / century / decade / millennium
3. Whats the opposite of a “bricks and mortar” store?
4. What does the SWOT stand for in SWOT analysis
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No.2 6 KEY WORDS (5 each) = 35
Please provide a synonym or brief definition for these words:
Bonus question – Can you give an example of Jargon used in your workplace
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No.3 READING = 15 Points
Reading (pt.1)
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In an interview with Tim Cook, Tim talks about his decision to join apple despite having just started a new job at Compaq which was a healthy, vibrant company at the time.He refers to his “Gut” as a key reason for making his decision
Tim cook: “I don’t think that you’re born with a gut I think you’re gut matures and gets better and better over time and what the struggle that most people have I think is learning to listen to it and figuring out how to access it in some way “
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(15 Points)
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No.4 BUSINESS AND TECHNOLOGY TERMS = 50 points
- What is the Internet of things? Please give 3 examples
- What is Predictive analytics? And how does it work?
- What is a Pilot program? Why is it used?
- What do Red oceans represent?
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No.5 METAPHORS, PHRASES AND IDIOMS = 50 points
- What does “iron out the hiccups” mean?
- What does “Blurr the lines” mean?
- What does “red tape” mean?
- Whats is the North star?
- What does the metaphor silver lining mean?
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No.6 EXAMPLE SENTENCES = 50 points
Make an example sentences using the words below:
15 MINUTES
TOTAL / 2
This is the end of the test. Good job and wish you the best!
No.1 MIXED QUESTIONS = 20 points
Answers
1.
2. NADIER – the lowest or most unsuccessful point in a situation
3. Decade Century Millennium Aeon
4. Digital store / e- commerce physical (buildings are made of bricks and mortar hence the name)
5. strengths weaknesses Opportunities Threats
No.2 10 KEY WORDS (5 each) = 25 points
summarise = run down / overview
succinct = to the point = Efficient Effective / only the relevant information
jargon = special words or expressions used by a profession or group that are difficult for others to understand.
Benchmark – a standard or point of reference against which things may be compared
Coined = invent / create (a new word or phrase ).
Propelled = to push something forward
Thrive = Excel / succeed / prosper / flourish
strive = struggle or fight vigorously ( using strength and effort ) / make great efforts to achieve something
mainstream = the ideas , attitudes , or activities that are shared by the majority and are seen as normal
Forge = create (something) strong , enduring , or successful OR / counterfeit / fake / crime
No.3 READING = 30 Points
Reading (pt.1)
- These are things like achievement , recognition , the work itself , responsibility , advancement , and growth .
- company policies , level of supervision , relationships with supervisors and peers , work conditions, salary , status and security .
Reading (pt.2)
- What is your gut? = Stomach / a feeling
- What does it mean to trust your gut? = “A gut ” = gut instincts . An instinct or intuition ; an immediate or basic feeling or reaction . Instincts = urge , drive, compulsion
- What does it mean to have guts? = be brave
No.4 BUSINESS AND TECHNOLOGY TERMS = 50 points
- What is the Internet of things, please give 3 examples = the interconnection via the Internet of computing devices embedded in everyday objects , enabling them to send and receive data . (Smart appliances (stoves, refrigerators, washers and dryers, coffee machines, slow cookers / modern homes may have apps for the heating , locks , security systems .
- What is Predictive analytics? And how does it work? Uses many techniques from statistics , modeling , machine learning , and artificial intelligence to analyze curren t data to make predictions about the future .
- what is a Pilot program? why is it used? – A pilot program , also called a feasibility study or experimental trial , is a small- scale , short – term experiment that helps an organization learn how a large – scale project might work in practice
- What do Red oceans represent? Red oceans represent existing industries and markets , where industry boundaries and the rules of competition are well – defined . Companies strive to outperform rivals and grab a bigger share of existing demand .As the space gets crowded , fierce competition turns the water bloody .
- What is the Net Promoter Score and how is it scored?its a metric / scoring systemthe Net Promoter Score describes economic behavior / loyalty of customers it’s based on how likely would you be to recommend the products or services to you to othersit’s scored zero to ten-the nines and tens are promoters / zeroes through sixes are detractors / sevens and eights are passives
Does What ” Iron Out The Hiccups” Mean? Hiccups = A Temporary Or Minor Problem Or Setback . / Ironed Out = To Finish Something By Solving Problems Or Taking Care Of Details .
What does ” Blurr the lines ” mean? = Difficult to make a difference / distinction . Become more similar so that you are no longer sure that they are clearly different “The advert blurred the line between art and advertising ”
what does the idiom “ red tape ” mean? What organizations is it most assosciated with? Excessive regulation / rigid conformity to formal rules that is considered redundant or bureaucratic and hinders or prevents action or decision -making / Bureaucratic = system of government in which most of the important decisions are taken by state officials rather than by elected representatives / over – with concerned procedure at the expense of efficiency or common sense .
Whats is your North star? = Brightest northern star , used as a reference point in navigation and astronomy for 1000’s of years . “ Follow your North Star ” means stick to your important mission of life and try to accomplish it.
What does the metaphor silver lining mean? = Metaphor for optimismwhich means a negative event may have a positive aspect to it. “Every cloud has a silver lining ”
Prototype prototyping = the first version of a product or business
Plateau plateauing = reach a state of little or no change after a period of activity or progress .
Saavy = practical knowledge ; the ability to make good judgements .
Obstacles = a thing that blocks one’s way or prevents or hinders progress .
Household name = a person or thing that is well known by the public .