1.Apple unveiled its highly-anticipated artificial intelligence strategy at its annual developer conference Monday, laying out plans for how its “Apple Intelligence” generative AI will make its devices more intelligent and announcing a partnership with ChatGPT-developer OpenAI.
2.The U.S. tech giant kicked off the five-day Worldwide Developers Conference (WWDC) with a keynote at Apple Park in California. It announced a series of updates to the operating systems of the iPhone, iPad, Mac, Watch and Vision Pro, but the highlight of the day was the debut of Apple’s plan to leverage the rapidly developing world of generative AI.
3.”Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights,” Apple CEO Tim Cook said at the Monday keynote before the official unveiling of Apple Intelligence, a personal intelligence system for iPhone, iPad and Mac.
4.Apple Intelligence features new AI-powered functions such as more intuitive interactions with the voice assistant Siri to help gather information across apps, rewriting emails and texts, one-click photo editing and text-to-emoji generation.
5.The new personal intelligence will be available in a beta testing mode as part of the latest operating systems for iPhone, iPad and Mac coming this fall. More functions will come “over the course of the next year,” the company said in a release.
6.Apple Intelligence will be available on the iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 processors and later, it added. In addition to its own AI development, Apple also announced a partnership with OpenAI Monday.
7.With ChatGPT integrated across its systems, the AI chatbot could help answer questions that Siri is unable to handle, and could also provide additional photo and document-understanding capabilities that Apple Intelligence does not yet possess. In addition to ChatGPT, Apple said it intends to integrate other AI models in the future.
8.Since the launch of ChatGPT in late 2022, Big Tech companies have been scrambling to adopt generative AI. The race left Apple standing, as it hadn’t officially rolled out any AI project until today.
9.”Apple needed to deliver an AI story and Apple Intelligence should help placate nervous investors and reassure them that Apple is keeping pace with its rivals,” said Ben Wood, chief analyst at CCS Insight, a London-headquartered industry research firm. “The partnership with OpenAI for ChatGPT marks a new direction for Apple which has previously been reluctant to partner for core technology.”
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