Warm Up
—- **FOR NEW STUDENTS**————————————————
- What industry do you work in and what is your role?
- What are your responsibilities in your role/position?
- Can you describe to me the function of your workplace/company?
- How many departments, how many offices. National or International?
- What is the Minimum requirements for employment i.e Education or Experience?
- How many opportunities are there to ‘move up the ladder’?
- What is the process for changing job roles i.e Interview? Test?
——————————————————————————————
General discussion about your workweek:
- Current projects? Deadlines? Opportunities?
- Anything of interest happening?
——————————————————————————————-
Listening
- How did the host describe Compaq in 1998?
- How does Tim Cook describe himself at heart?
- What did people say about Tim Cooks decisions?
Key Words and Phrases
You’ve talked about your decision to go to Apple back in 1998 and how people forget that at that point in time Apple was really close to extinction, almost, and was certainly in the eyes of some
yet you had just actually started a new job at Compaq which was a healthy, vibrant company at the time and so you then go to Apple shortly after having accepted this job
you said you spent about five minutes talking to Steve Jobs and your intuition told you despite all the reasons not to do this that this is where I should be
so my question is given the importance that you lend to this intuition. Is intuition something you’re born with or is it something that you’ve developed over your career so that you’ve kind of refined your instincts.
I think it’s more the latter, I don’t think that you’re born with a gut I think you’re gut matures and gets better and better over time and what the struggle that most people have I think is learning to listen to it and figuring out how to access it in some way
for it for me though what I found was that even though I’m an engineer and an analytical person at heart, the most important decisions I’ve made had nothing to do with any of that. They were always based on intuition and the Apple one is a prime example of that
you know I remember actually forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to because I wanted something to say you know I should go to Apple but it would not. There was nothing financially that would do that, I talked to people I trusted that knew me and they said this is not what you should do
it wasn’t so easy and people said you know you’re just crazy you’re working for the top PC company in the world how could you even think of doing this you’ve lost your mind and yet that voice said go west young man go west and sometimes you just have to go for it.
Discussion
-
Why did you chose the career you are in? What influenced you?
-
How did you make this choice? – Has intuition ever played a role in your decision making?
-
What were the pros and cons that you could see before making your choice (at that time)?
Answers
- healthy, vibrant company
- engineer and an analytical person
- This is not what you should do, you’re just crazy, you’ve lost your mind.
- Back / Way back
- Extinction = dead, vanished, disappeared.
- “In the eyes of some” = In someone’s view or opinion.
- yet / additionally / still
- Vibrant = full of energy
- Instincts = urge, drive, compulsion, need. / a natural or intuitive way of acting or thinking.
- Intuition = ability to understand something instinctively, without the need for conscious reasoning / logical rationale.
- Despite / regardless of / no affected by something “he played basketball despite being short”
- Given / Considering. “Given the amount of tourists that will come to Tokyo in 2020, is the city prepared ?”
- Lends itself to =Adapt to, be suitable for.
- refined = developed or improved
- latter / former – If you are given two choices you can say the former (1st option) or the latter (2nd option)
- “a gut” = gut instincts. An instinct or intuition; an immediate or basic feeling or reaction.
- Struggle / wrestle / fight = make forceful effort to overcome something
- “Figure it out” = reach an understanding.
- “at heart” / basically, fundamentally, essentially
- Prime example = very good example of a particular kind of person or thing. Prime = high value
- pluses and minuses/pros and cons
- Knew me / know of / know about
- Even = slightly
- “lost your mind”
- Go west = Famous song by the Village people later covered by Pet Shop Boys. A musical group created to target the Disco Scenes large gay audience. Their name is derived from grenwich village which was also known for its large gay population. A symbolic group of American masculinity and gay-fantasy personas. Camp = Flamboyant, effeminate. / extravagant
“Go for it” = attempt to gain, often energetically.