1. On May 11, Elon Musk said he had found a new CEO for Twitter — or X Corp., as the social media company is now called. Musk said the new CEO would be starting in about six weeks. On May 12, he announced that the new CEO will be NBCUniversal’s Linda Yaccarino, an executive with strong connections to the advertising industry.
2. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a tweet. He added that Yaccarino “will focus primarily on business operations,” while Musk will focus on product design and new technology.
3. Earlier that day, NBCUniversal had said Yaccarino would step down immediately as chairwoman for global advertising and partnerships.
Do you use Twitter? If so, are you a fan of any recent changes to the platform?
4. Yaccarino worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes. Last month, she interviewed Musk on a Miami stage in front of hundreds of advertisers. Yaccarino’s advertising connections could be essential to Twitter’s future.
5. Many advertisers left Twitter in the early months after Musk took over, fearing harm to their brands in the chaos that followed. Musk said in late April that advertisers had returned, but provided no details. Musk bought Twitter last fall, and has been running it since, making numerous decisions that were later reversed, and promises that were not kept.
6. He began his first day firing the company’s top executives, followed by roughly 80% of its staff. He upended the platform’s verification system, and reduced content moderation and protections against the spread of misinformation.
(1)When was the last time your favorite social media platform introduced a major change? Did you like the change??
(2)Have you thought about deleting any of your social media accounts?
7. He long insisted that he would step down as CEO. In December last year he wrote, “I will resign as CEO as soon as I find someone foolish enough to take the job.”
8. Shares of Tesla — where Musk is also CEO — rose about 2% after Musk announced that he had found a new leader for Twitter. Shareholders of the electric car company have been concerned about how much of his attention is being spent on the social media company.
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