Business 148(Sat, Tue) – Spotify’s Joe Rogan Problem Isn’t Going Away

  • 投稿カテゴリー:Business

Spotify has faced calls to take action against Joe Rogan after the popular podcast host was accused of promoting Covid-19 misinformation on his show.

Warm up

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  1. What industry do you work in and what is your role?
  2. What are your responses in your role / position?
  3. Can you describe to the function of your workplace / company?
  4. How many departments, how many offices. National or International?
  5. What are the minimum requirements for employment ie Education or Experience?
  6. How many opportunities are there to ‘move up the ladder’?
  7. What is the process for changing job roles ie Interview? Test?

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General discussion about your workweek:
  1. Current projects? Deadlines? Opportunities?
  2. Anything of interest happening?



Key Facts

1. Stop me if you’ve heard this one before: A popular internet personality, beloved by millions for his irreverent, anti-establishment commentary, becomes the subject of a heated backlash after critics accuse him of promoting dangerous misinformation. The controversy engulfs the creator’s biggest platform, which has rules prohibiting dangerous misinformation and now faces pressure to enforce them against one of its highest-profile users.

2. Hoping to ride out the storm, the platform’s chief executive publishes a blog post about the importance of free speech, declining to punish the rule-breaker but promising to introduce new features that will promote higher-quality information. till, the backlash intensifies.

3. Civil rights groups organize a boycott. Advertisers pull their campaigns. A hashtag trends. The platform’s employees threaten to walk out. Days later, the chief executive is forced to choose between barring a popular creatorand face the fury of his fansor being seen as a hypocrite and an enabler of dangerous behavior.

4. If this scenario sounds familiar, it’s because a version of it has occurred on every major internet media platform over the last half decade. Facebook and Alex Jones, Twitter and Donald Trump, YouTube and PewDiePie, Netflix and Dave Chappelle: Every major platform has found itself trapped, at some point, between this particular rock and a hard place.

Do you listen to any podcasts? What platforms do you think have the greatest reach / influence in Japan? Are there any situations that have occurred in Japan that compare to those listed above?

5. Now, it’s Spotify’s turn. The audio giant has faced calls for weeks to take action against Joe Rogan, the mega-popular podcast host, after Mr. Rogan was accused of promoting Covid-19 misinformation on his show, including hosting a guest who had been barred by Twitter for spreading false information about Covid-19 vaccines. This month, a group of hundreds of medical experts urged Spotify to crack down on Covid-19 misinformation, saying Mr. Rogan had a “concerning history” of promoting falsehoods about the virus.

6. So far, the backlash cycle is hitting most of the usual notes. Critics have compared snippets of Mr. Rogan’s interviews with Spotify’s stated rules, which prohibit material “that promotes dangerous false or dangerous deceptive content about Covid-19.” Two folk-rock legends, Neil Young and Joni Mitchell, led the boycott, pulling their catalogs from Spotify last week in protest of the platform’s decision to support Mr. Rogan. Brené Brown, another popular host, soon followed, saying she would not release new episodes of her Spotify-exclusive podcast “until further notice.”

7. Daniel Ek, Spotify’s chief executivepublished the requisite blog post on Sunday, defending the company’s commitment to free expression and saying that “it is important to me that we don’t take on the position of being content censor.” And while Spotify declined to take action against Mr. Rogan, it committed to putting advisory warnings on podcast episodes about Covid-19, and directing listeners to a hub filled with authoritative health information.

Misinformation and trust in the media are two major talking points in the last few years in America. What is the responsibility of the media? Do you think podcasts, blogs have the same responsibility? Why/Why not – please discuss.

What do you think about Spotifys decision to refuse to remove joe rogan from their platform?


8. Despite its surface similarities, Mr. Rogan’s Spotify standoff is different from most other clashes between creators and tech platforms in a few key ways. For one, Spotify isn’t merely one of many apps that distribute Mr. Rogan’s podcast. The streaming service paid more than $100 million for exclusive rights to “The Joe Rogan Experience” in 2020, making him the headline act for its growing podcast division. Critics say that deal, along with the aggressive way Spotify has promoted Mr. Rogan’s show inside its app, gives the company more responsibility for his show than others it carries.

9. Another difference is who wields the leverage in this conflict. YouTube, Twitter and Facebook are ad-supported businesses; if advertisers disagree with moderation decisions, they can threaten to inflict financial damage by pulling their campaigns. (Whether these boycotts actually accomplish anything is another question.)

10. Spotify, by contrast, makes most of its money from subscriptions, so it’s unlikely to suffer financially from its handling of Mr. Rogan