Business 98 – Reddit raises $250 million in Series E funding

  • 投稿カテゴリー:Business

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Warm up

—- * * FOR NEW STUDENTS ** ————————————— ————

  1. What industry do you work in and what is your role?
  2. What are your responses in your role / position?
  3. Can you describe to the function of your workplace / company?
  4. How many departments, how many offices. National or International?
  5. What are the minimum requirements for employment ie Education or Experience?
  6. How many opportunities are there to ‘move up the ladder’?
  7. What is the process for changing job roles ie Interview? Test?

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General discussion about your workweek:

  1. Current projects? Deadlines? Opportunities?
  2. Anything of interest happening?

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Script

Reddit (/ˈrɛdɪt/, stylized in all lowercase) is a social news aggregation, web content rating, and discussion website.

Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into user-created boards called “communities” or “subreddits”, which cover a variety of topics such as news, politics, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough up-votes, ultimately on the site’s front page. Despite strict rules prohibiting harassment, Reddit’s administrators spend considerable resources on moderating the site.[5]

As of February 2021, Reddit ranks as the 18th-most-visited website in the world and 7th most-visited website in the US, according to Alexa Internet. About 42-49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9-8.2% and Canada at 5.2-7.8%.[6][7]

1. Reddit has raised a new funding round, totalling $250 million. This is the company’s Series E round of financing, and it comes hot on the heels of renewed public attention on the site that has dubbed itself ‘the front page of the Internet,’ owing to the role the subreddit r/WallStreetBets played in the recent meteoric rise (and subsequent steep fall) of the value of GameStop stock.

2. Reddit also ran a 5-second Super Bowl ad on Sunday, consisting of a single static image that looked like a standard post on the network itself.

3. This is Reddit’s 16th year of operation, and the company has raised around $800 million to date, including a Tencent-led $300 million Series D in February, 2019. Today’s round included financing from “existing and new investors,” Reddit noted in a blog post in which it announced the funding.

4. In the post, Reddit notes that the company felt “now was the right opportunity to make strategic investments in Reddit including video, advertising, consumer products and expanding into international markets.”

5. It’s unclear how the round came together exactly, but given the network’s time in the spotlight over the past few weeks, culminating in yesterday’s very brief, but also very memorable and high-profile ad, it seems likely it was at least finalized fast in order to help the company make the most of its time in the spotlight.

6. In terms of what kind of specific moves Reddit could make with its new cash on hand, the blog post also name-checked its acquisition late last year of short video sharing platform Dubsmash, and announced plans to double its team over the course of this year with new hires.

7. Reddit’s long history has also included some significant tumult, and efforts to clean up its act in order to present a better face to advertisers, and to potential new community members. The network still struggles with balancing its commitments to fostering a home for a range of communities with the potential for hate speech and discrimination to take root within some of these.

8. And it was also in the news earlier this year for finally banning controversial subreddit r/donaldtrump following “repeat´d policy violations” surrounding the attempted insurrection at the U.S. Capitol by a mob of domestic terrorists.

https://en.wikipedia.org/wiki/Dubsmash

https://en.wikipedia.org/wiki/Reddit#Controversies

https://en.wikipedia.org/wiki/Controversial_Reddit_communities

https://blog.oneupapp.io/biggest-subreddits/

Rank

Reddit

Subscribers

1

/r/announcements

80,972,327

2

/r/funny

34,942,903

3

/r/AskReddit

30,987,366

4

/r/gaming

29,099,784

5

/r/aww

27,792,097

6

/r/Music

26,758,361

7

/r/pics

26,482,511

8

/r/science

25,820,102

9

/r/worldnews

25,609,819

10

/r/videos

24,642,802

11

/r/todayilearned

24,500,738

12

/r/movies

24,414,252

13

/r/news

22,551,097

14

/r/Showerthoughts

21,622,523

15

/r/EarthPorn

20,815,057

16

/r/gifs

20,707,631

17

/r/IAmA

20,696,773

18

/r/food

20,631,790

19

/r/askscience

20,217,290

20

/r/Jokes

19,882,857

21

/r/LifeProTips

18,933,482

22

/r/explainlikeimfive

18,905,576

23

/r/Art

18,891,054

24

/r/books

18,847,275

25

/r/mildlyinteresting

18,479,815

26

/r/nottheonion

18,481,767

27

/r/DIY

18,416,881

28

/r/sports

18,383,761

29

/r/blog

17,983,596

30

/r/space

17,856,839

31

/r/gadgets

17,795,689

Discussion

1. What’s the most popular/expensive time to advertise on TV,  comparable to Half-time in the U.S? What are some very famous tv advertisements?

2. Were you or are you a member of any forums? What were/are the most popular message boards / forums in Japan?

3. What interest groups would you be likely to visit if you were to use such a site, cooking/travel, etc?

 

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