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1. Music, conversation and the sound of glasses clinking are all part of a bar’s atmosphere. The Sans Bar in Austin, Texas, offers the same experience with one big exception — the glasses are not filled with alcohol.
2. Chris Marshall opened Sans Bar in 2017 as a place where people can socialize and have fun without the presence of alcohol. He says the idea was born out of his own addiction struggles, which started when he was 16.
3. The bar is part of the growing movement known as “sober curious,” a phrase coined by author Ruby Warrington in 2016, who also wrote two best-sellers about the concept.
Do you enjoy going to bars? When was the last time you went to a bar? Do you enjoy going to bars with co-workers?
Experts hope New Zealand’s ban will be a model
4. “I wanted to create a term that was non-judgmental and open-ended enough to really give myself permission to explore some of those questions without having to mean anything about my drinking,” Warrington told ABC News.
5. “A lot of the times we think about removing alcohol, we think we’re losing out, we think we’re not going to be invited. We think that life’s going to become boring or not be as fun,” Warrington said. “But framing it as ‘could my life be better without alcohol?’ actually kind of opens the door to all sorts of possibilities.”
6. With $200 in his pocket and a few folding tables, Marshall rented a lot in the back of a hair salon and took the first step toward building the foundation of his zero-alcohol bar.
Would you go to an alcohol-free bar? Do you think an alcohol-free bar would be a successful business in Tokyo?
7. The pandemic, however, brought some challenges to the establishment. Without being able to meet in person, Marshall then decided to create virtual happy hours with non-alcohol mixology classes as an opportunity for people to socialize during isolation.
8. While the pandemic influenced a spike in the consumption of alcohol among adults, Warrington believes more people are starting to question their drinking habits.
9. Even celebrities like Katy Perry, Blake Lively and Macklemore have started investing in this growing business by creating their own non-alcoholic drinks. Supermodel Bella Hadid teamed up with Jen Batchelor’s company, Kin Euphorics, to develop and sell nonalcoholic drinks.
