Business 135(Sat) – Going To Disneyland Just Got More Expensive — Disney Increases Theme Park Ticket Price For First Time Since Pandemic

  • 投稿カテゴリー:Business

Disneyland Castle

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Article

1. TOPLINE

 Disney increased ticket prices at the Disneyland Resort in California on Monday, with the price of a one-day ticket now as high as $164 during peak times, as the company works to recover its theme park business following lengthy closures during the Covid-19 pandemic.

KEY FACTS

2. Disneyland ticket prices are divided into tiers based on how popular a time it is to visit, and the theme park’s increase Monday added a new sixth ticketing tier for the most crowded days. The ticket price to visit one theme park for one day remained unchanged at $104, but prices for the other tiers went up to $119, $134, $149, $159 and $164 (for tiers two, three, four, five and six, respectively). Those prices are up to 8.1% higher than they were before, the Orange County Register reports, and the Los Angeles Times notes the previous highest ticket price was $154.

3. The cost to visit Disneyland for two days (visiting one park each day) went up by $20 to $255, and the price for a two-day ticket that allows guests to “park hop” from one theme park to another went up by $25 to $315, according to the Register. The price to park at the theme park went up from $25 to $30, while parking at a Disneyland hotel shot up to $40 from $25.

Have you visited any Disneylands? Japan or abroad? Or any theme parks?

Do you think there should be a set price for Disneyland regardless of the season? What do you think about the fluctuation of prices?

SURPRISING FACT

4. Disney’s ticket prices are increasing faster than the rate of inflation. The Times notes as of September, the rate of inflation over the past 12 months was 5.4%, less than the 6% average increase for the Disneyland tickets.

5. WHAT TO WATCH FORAn August study by travel website Koala predicted the price of a one-day Disneyland ticket will go up to $223.96 by 2031 if Disney’s price increases stay at their current rate—an 8,858% increase from the $2.50 ticket price when Disneyland opened in 1955.

6. TANGENT

Disneyland guests will soon have to pay more for rides as well as tickets, as the theme park is set to launch its new “Genie+” and “Lightning Lane” service that will charge guests to skip the lines at popular attractions. Disneyland guests can pay a one-day $20 fee that will let them have shorter waits at a variety of rides throughout the Disneyland and Disney California Adventure theme parks, while the most popular rides will charge a separate fee just to ride that individual attraction.

If the prices were to increase how should the profits be used towards the park? please make some suggestions.

KEY BACKGROUND

7. Disney routinely increases its ticket prices at its theme parks, but Monday’s Disneyland price increase marks the first time the theme park’s ticket price has gone up since before the Covid-19 pandemic in February 2020. (Walt Disney World in Florida’s ticket price has still not yet gone up since the pandemic.) Disneyland also recently overhauled its annual pass program to help manage crowds and the many California locals that visit the park, implementing a new “Magic Key” system that costs up to $1,399 for a year-long pass with the fewest restrictions.

8. The iconic theme park is rebounding after closing for more than a year due to the pandemic and reopening in April. The lengthy closures in Disneyland and other Disney theme parks around the world caused revenue in Disney’s theme park division to plummet, but the company’s third quarter earnings this year marked the first time the parks had turned a profit since the pandemic began as parks reopened.

Have you noticed any differences since the last time you visited or purchased a ticket?

・Do you think that Disneyland is more for Kids than adults?

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