Business 171(Sat-Thur) – Electric scooters’ sudden invasion of American cities, explained

  • 投稿カテゴリー:Business

Are ride-share electric scooters the future of urban transport? | Cities | The Guardian

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Article

1. Hundreds of motorized electric scooters quietly descended upon San Francisco seemingly overnight in March. And then one day in June, they were gone. In the months before their rapture, the scooters puzzled, infatuated, and infuriated residents. Those who dared to try them discovered a whimsical and cheap way to get around. Non-riders saw a swarm of locusts devouring precious inches of sidewalk and street, backed by companies that were the epitome of tech-bro arrogance. The city panicked, ordering that all scooters be removed.

2. In late August, San Francisco announced that it will give just two companies, Scoot and Skip, permits to test 625 scooters each in the city for one year. And it has become a microcosm of the promise and perils of the scooter stampede. Already, scooter companies operate in 65 cities and are vying for the top prize, New York City. Some city officials, however, are desperately trying to rein in and regulate scooters, which often appear without warning and without local input.

3. Without docks, scooters are cluttering sidewalks and blocking wheelchair ramps. Riders weaving through crowds or ignoring traffic rules have caused bruises and broken bones. In Santa Monica, California, it’s apparently hard to walk without tripping over a scooter:


Have you ever used these scooters, what was your experience like? if not would you? why/why not? 

4. The companies behind the scooters haven’t done themselves any favors either. Following in the tracks of aggressive ride-hailing services like Uber and Lyft, some scooter companies have adopted the notorious “ask forgiveness rather than permission” approach when setting up shop. As in San Francisco, officials in cities like St. Louis were surprised to see hundreds of scooters suddenly perched on curbs without any forewarning.

5. Other cities, like Seattle, are trying to keep them out until they can write rules of the road to manage them. And this being 2018, scooter companies have attempted to seed a social media backlash to the backlash. Amid the feverish passion for and against scooters, there’s a larger reckoning taking place about rapid changes to our cities and public spaces. The scooters are forcing conversations about who is entitled to use sidewalks, streets, and curbs, and who should pay for their upkeep.

6. They’re also exposing transit deserts, showing who is and isn’t adequately served by the status quo, and even by newer options like bike share. That people have taken so readily to scooters shows just how much latent demand there is for a quick and cheap way to get around cities.

Given that there has been both heavy criticism and acclaim of these vehicles in many European and American cities, how do you think the reaction will differ in Japan? Where do you see businesses like LUUP in 10 years?

7. Electric scooters are also challenging the king of American transit, the car. Most car trips are short, and if electric scooters do end up replacing some of them, they could alleviate congestion and help the environment. But that’s a big “if.” So whether scooters are already rolling into your city or an infestation is looming, you might be wondering how they work, how they get charged, whether they’re safe, and if they are, in fact, good. Here are some answers. Grab the handlebars and hop on.

8. For one thing, the rental scooters insulate the rider from most of the cost of the device. At retail, they cost between $100 and $500. But you can start riding many electric scooters for $1 and then 15 cents a minute thereafter. A 2-mile ride takes about 10 minutes and costs less than $3. When you’re done, you don’t have to take it inside or even plug it in; just leave it in a public space where it doesn’t block traffic.

9. This business model has drastically lowered the barrier to entry for scooter riders, allowing scooter skeptics to cheaply satiate their curiosity, turning some into loyal riders. Though the hardware is more akin to a Segway, the software makes using an electric scooter just like using a dockless bike. 


What other alternatives do you think could work in Tokyo for the microtransportation market?

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