Business 153(Sat) – War in Ukraine: McDonald’s, Coca-Cola and Starbucks halt Russian sales

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Article
1. After a slew of international companies announced they will stop doing business in Russia, McDonalds finally announced on Tuesday that it would temporarily close all of its restaurants—more than 800—and pause its operations in the country. 2. In an open letter, McDonalds CEO Chris Kempczinski wrote that the conflict in Ukraine has caused unspeakable suffering to innocent people,” and that the company condemns the aggression and violence.

3. McDonalds has decided to temporarily close all our restaurants in Russia and pause all operations in the market,” Kempczinski wrote. We understand the impact this will have on our Russian colleagues and partners, which is why we are prepared to support all three legs of the stool in Ukraine and Russia. This includes salary continuation for all McDonalds employees in Russia.


Do you think Japanese businesses should also withdraw from the Russian  market? Why?

Do you think this will have an impact on the decisions of the Russian government? Who will be impacted most by these changes?

4. Other major Western brands like Netflix, LVMH, Google, Levis, Nike, and Shell have previously all exited the Russian market.  The move from McDonalds follows warnings from investors that the companys continued presence in Russia put it in a precarious position. The chief of New York States pension fund, which is invested in McDonalds, previously told Reuters that McDonalds, PepsiCo, and others with a large footprint in Russia need to consider whether doing business in Russia is worth the risk during this extraordinarily volatile time.  The hashtag #BoycottMcDonalds has also been trending across Twitter McDonalds position in Russia 5. Not every McDonalds in Russia is owned by the company itself. Many are franchises owned by local people, and operate independently from the umbrella brand.
6. But McDonalds owns around 84% of its 847 restaurants in Russia, according to a page on its website for investors. Russia accounts for 9% of its total revenues and less than 3% of its operating income globally.

Do you think you could live without these businesses?

What company withdrawing from the Russian market would have the greatest impact?

7. According to an investor note from Bank of America Securities, the McDonalds brand was under a lot of pressure to continue operating as a result of this outsize exposure to Russia. The bank notes other restaurant groups have less exposure in the country, as they dont directly own franchised restaurants and can shift responsibility to local ownership. 8. Before McDonalds made the announcement that it would be closing its locations, Yale University professor Jeffrey Sonnenfeld, who is compiling a list of companies quitting Russia, told the Washington Post on Tuesday that the company was a screaming anomaly thats bewildering to all its peers,” because it does directly own so many of its restaurants.
9. Yum Brands, which owns Taco Bell, KFC, Pizza Hut, and others has more than 1,000 restaurants in Russia, which account for around 2% of its systemwide sales. But the majority of those locations are franchised, according to BofA Securities analyst Sara Senatore. On Tuesday, Yum Brands also announced that it was pausing investment and development in Russia.

How do you think this conflict will end?

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