Business 124(Sat) – How YouTube Theater’s Opening Is Inspiring A New Creator Economy

  • 投稿カテゴリー:Business
Warm up
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  1. What industry do you work in and what is your role?
  2. What are your responses in your role / position?
  3. Can you describe to the function of your workplace / company?
  4. How many departments, how many offices. National or International?
  5. What are the minimum requirements for employment ie Education or Experience?
  6. How many opportunities are there to ‘move up the ladder’?
  7. What is the process for changing job roles ie Interview? Test?
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General discussion about your workweek:
  1. Current projects? Deadlines? Opportunities?
  2. Anything of interest happening?
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Article
1. YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater. 
2. The extensive, multi-year partnership is the first of its kind for YouTube, according to a company announcement. As the performance venue opens in mid-summer for concerts, awards shows, YouTube creator events and more, the company will bring artists and fans together in a new fashion that inspires the next generation of creators.
3. “YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing ​that same event​ experience with our two billion global monthly users through livestreams and VOD content,” said Angela Courtin, vice president of brand marketing at YouTube, in a statement.

・Roughly speaking how many hours of youtube or television do you watch in a day?

Do you have a favourite YouTuber or Youtube channel?

4. “YouTube creators and artists are the heart of YouTube, and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more.”
5. Los Angeles Rams owner and chairman E. Stanley Kroenke is growing Hollywood Park mixed-use development, which houses YouTube Theater, in Inglewood, California. The venue will feature state-of-the-art technology, premium finishes and a variety of live entertainment events. In addition, Hollywood Park has teamed up with Live Nation for an exclusive, multi-year booking agreement.  
6. “When he set out to build YouTube Theater, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment. We cannot imagine a better partner to help us bring this vision to life than YouTube,” said Jason Gannon, managing director of SoFi Stadium and Hollywood Park, in a statement.
 

・Has youtube in your opinion replaced Television? 

・What’s the future of TV?

7. Due in part to the low barrier to entry, YouTube was an instrumental driver of the creator economy, or 50 million people who consider themselves to be “creators.” Now the company’s creator economy, or users building brands on the platform, is growing more profitable than ever. 
8. YouTube Senior Director of Creator Partnerships, Jamie Byrne, says that YouTube’s Partner Program in many ways sparked the modern-day creator economy. The program, which launched 13 years ago, began sharing ad revenues with artists for the first time. Early this year the platform reported that it has paid more than $30 billion to creators, artists and media companies over the past three years. 

・In your opinion, what should one do to become a successful YouTuber? 

・Would you recommend anyone to become a full time YouTuber? 

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