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For many kinds of healthcare appointments, virtual care has been the status quo throughout the COVID-19 pandemic—and it is poised to become a lasting, necessary part of the care continuum going forward.
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But it’s not enough to offer virtual visits to patients. Healthcare organizations are facing increased pressure from drugstores and other competitors outside of typical healthcare channels. And brand loyalty isn’t guaranteed in a world with lots of options. One recent study from KPMG found that 64 percent of Gen Xers would switch providers just for the convenience of booking appointments online.
3.
With vaccines continuing to roll out, society is evolving toward the “new normal” of post-pandemic life—and to be relevant in that landscape—healthcare organizations need to stay ahead of what patients want. This requires understanding three technology trends affecting patient expectations around healthcare—as well as the IT adjustments that are necessary to put these trends into action.
What do you think are the biggest challenges for the “virtual care” industry ?
・Also what unique challenges do you think Japan will have?
Trend #1: Virtual care is part of a bigger change toward serving patients in their daily lives.
4.
As both patients and practitioners embraced previously discouraged or inaccessible communication channels to facilitate appointments during the pandemic, they discovered that virtual care offers better, more convenient access in many circumstances. Virtual care makes it easier for doctors to serve patients when and where they need, including greater opportunity for same-day appointments and greater flexibility after hours or on weekends.
5.
According to Amwell’s annual Physician and Consumer Survey, both doctors and patients expect to use telehealth more often; the survey notes that prior to COVID-19, on-demand urgent care was the most common telehealth use case, but that virtual appointments are now embraced across all specialties.
If you were given the option would you prefer to have an in-person consultation or take your appointment online . Why? Why not?
Going forward: Cloud-based infrastructure is the foundation.
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Upgrading your infrastructure to handle virtual visits at an enterprise-levelscale should be top of mind. Telehealth systems that are easy to adapt and scale will be the most effective line of defense against keeping up with demand.
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Inflexible systems that can’t adjust tospikes in virtual visits or implement new integrations quickly will severely limit the ability of providers to offer more innovative solutions as virtual care use cases and workflows continue to expand over time. In addition, cloud systems leverage security investments made by hyper scalers, while on-premises security is extremely costly and hard to achieve.
Trend #2: Healthcare data sources have multiplied exponentially.
8.
Companies like Google-owned Fitbit, Apple, Garmin, and Oura are designing wearables equipped with sensors that collect and transmit various health metrics that are becoming increasingly useful for diagnosing medical issues and generating actionable health insights.
