Tim Cook to step down as Apple CEO, John Ternus named successor | Fox Business
1.Tim Cook, the executive who led Apple to become a $4 trillion company and defined its identity in the post-Steve Jobs era, is stepping down as CEO, Apple said on Monday.
2.John Ternus, Apple’s senior vice president of hardware engineering, will take over as CEO effective September 1. Cook will become executive chairman of Apple’s board of directors and will remain as CEO through the summer to ensure a smooth transition, the company said.
3.“It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,” Cook said in a press release.
・Are you loyal to Apple, or do you prefer other brands?
・Tim Cook felt it was a privilege to lead Apple. If you could be the CEO of any company in the world, which one would you choose, and why??
4.The news comes amid a string of changes to Apple’s executive ranks in late 2025, including the departures of its AI chief, policy head and one of its top design leaders. Cook, who became Apple’s CEO in 2011 after serving as its chief operating officer, was responsible for pushing Apple beyond the handful of products the company was initially known for, such as the Mac, iPod and iPhone.
5.Under Cook’s leadership, Apple became a significant player in new areas like entertainment, health and wearables. He also guided the company through defining moments in world history that had a profound impact on the company, such as the COVID-19 pandemic and President Donald Trump’s tariff policies and trade war with China.
Cook’s mark on Apple
6.Steve Jobs introduced the iPhone, but it was Cook who turned it into a platform for launching other hit products, from the Apple Watch to AirPods and Apple TV+ – all of which are only successful because the iPhone is the world’s second-most popular smartphone.
7.Those bets have paid off. Apple’s services business is now the second-largest unit behind the iPhone, and Apple has frequently positioned the Apple Watch as being a life-saving device. The Apple Watch was the first new product category launched under Cook, who told CNBC in 2019 that he believed Apple’s biggest contribution to mankind would “be about health.”
8.In a letter on Apple’s website, Cook described how he’s started every day over the last 15 years reading emails from Apple users all over the world. “You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you,” he wrote, adding that the new role is a transition and “not goodbye.”
9.But Apple’s more recent expansions into areas like virtual reality and artificial intelligence haven’t been as successful. Its expensive Vision Pro headset is still largely a niche product and has yet to achieve mainstream appeal like previous Apple products. 
・Tim Cook believes Apple’s biggest contribution to mankind will be “health.” Do you agree? How has the Apple Watch or other devices changed your lifestyle?
・The Vision Pro is still a “niche product.” What do you think Apple needs to do to make it “mainstream” like the iPhone or iPad?